How to create a personal brand on social media?
A few years ago social media was a great source of entertainment and connecting with friends. But in today's time, social media has become a very good means of marketing.
If you are working in any field related to digital marketing, then it is very important to have a good presence on social media.
Today, through this article, I will share with you some such tips which will help you to improve your personal brand on social media.
A very common statement used to be heard by all bloggers and young entrepreneurs.
"I don't want to make myself visible to my brand."
This simply means that today's bloggers and young entrepreneurs want to make their company / website visible.
If your company grows, you will also grow. And if you grow yourself, your company will grow along with you.
How to Build Personal Brand on Social Media
There is no better profile than having incomplete profile on social media. Your profile is your first process for your personal branding. So take a comfortable time to create a great profile.
Here I am sharing some ideas with you, through which you can start creating your profile.
First you open a notepad. After that prepare a seductive introduction for your readers.
Try to keep your profile introduction short and concise. So that people can understand about you after reading them. With this, your personality should be visible in your introduction. And people should also understand what you will benefit by following them, that is, what are you offering them that are unique.
For example
Passionate about adventure sports
Occasional motivational speaker
Loves internet marketing
Full-time blogger
intros / profiles is great for Twitter profiles, but if you have a lot of space to write a "About" section on another platform like Facebook, LinkedIn, or Google Plus, you can write in more detail.
You can make a personal and a professional page according to your personality or your goals. Just take care of these things
Show your best and most interesting side
Make an impression for which people will always remember you.
Start Building Your Personal Brand
If you have not yet picked the right image for your profile picture, then you keep reading the content below.
Your profile picture plays a very important role in your branding. Therefore, you should work well on your profile picture. Along with this, you put your profile picture on your desktop named as "profile photo".
Why Should Every Blogger Have A Free Gravatar Account?
The reason for using your nice and strong image is also that people on social media remember more images than names. You should use the same image on all platforms. By doing this, your personal brand and presence will have a good effect.
If you use different image then people will find it difficult to remember you and your brand.
Most of the people who work online talk to a lot of people every day. Your brand will build well only when there will be a clear visual impression on your logo. For clear visual impression, it is very important to have the same images on all platforms.
By now your bio and images must have been ready. Now you have to follow some tips to build your personal brand. Therefore, keep reading the article carefully.
Make a list of social-media sites
There are many social media sites on the internet, through which we can make our online presence. But only a few sites where daily active live.
For example my profile is on these sites:
Delicious
Digg
StumbleUpon
But on these main sites I am rarely active.
And I am very active on these sites
Google Plus
Therefore, you should make a list of those sites on which you must be active at least once daily.
Use a Unique Handle on all Platforms
Just as a unique and memorable image is required for all platforms, similarly a unique handle is also required for all social media platforms.
You can check the availability of usernames with the help of an online tool KnowEm. This tool explains the availability of username of all major social media platforms. With the help of this tool, you can create a long list of social media sites and bookmark it and make your profile on it.
The best thing to build a brand is what kind of impression you leave on the logo.
Here I am sharing a list of you social media site. I would suggest you to definitely make your brand presence on these sites.
Google Plus
YouTube
Blogger
Quora
Gravatar
Disqus
SlideShare
Apart from all these social media sites, there are many more social media sites. It depends on you on which niche you are working.
Recap: The first step of your personal branding
1- Complete your profile.
2- Reflect your personality with your bio.
3- Establish your image.
4- Establish your username.
5- Start building your presence on Major social media sites.
Maintain the quality of your online presence
Accepting all friend requests on Facebook, auto-following all Twitter followers and circling all those you have circled on Google Plus. All these things have become a trend.
This strategy works well when you see big numbers on your social media profile. In my opinion, it is not worth your time.
For example, Facebook has a "subscribe" feature which is remarkable and very useful. This feature is better than adding random people you don't know.
Maintaining your quality starts from day one. If you maintain your present quality, then your footprint will be better and cleaner online in future.
If you do a great job, people will automatically follow you. Therefore, you should never make the mistake that most social media experts make.
You should do these two things:
1- Place the right subscription buttons at the right places.
2- Maintain the quality of your online presence.
Some great tips to take your personal brand to the next level
Talk about the trending topics of your niche
Whichever niche you are working on, you should always talk about the trending topics of your niche. Add more value to your topic with your expert opinion.
The opinion you have given should be like an expert. You should never give false or fake information to your customer. You have to do something so that your customers trust you. You should also share some such tips related to your niche which will benefit them. You should see their problem as your problem and give your full contribution in solving them.
Self-Promotion vs. Care for Others
All young bloggers and entrepreneurs do their self-promotion. This is a very common mistake. Your social social media profile is a very good way through which you can become an expert of the industry. This will happen when you help others.
If you promote your articles through social media, and do not share the article which may be important to your audience or do not respond to their questions, then it means that you are going on the wrong path. Therefore, you should also share in your timeline how much help and how you have given.
You have to pay attention that your social media profile is for meaningful connections. You should pay attention to this before sharing anything on social media.
Maintain a ratio of 30:70
30%: self-promotion
70%: Promote others
Talk about your Achievements
When you do something new or achieve something special, do not forget to share it on all social media platforms.
People who are connected with you are very keen to know about your achievements. Sharing achievements makes a great impression on your subscribers. You have to pay attention that you should never share fake achievements with people.
While sharing the achievements, you will have to pay full attention to how you share that information. If you share your achievements with egoistic method then you will not get great result. You should share your achievements with proof and you should also be polite.
Some more tips
You have to pay attention that personal branding is not a one-shot deal but it is a continuous process.
Your strategy and ideas should be changed according to the time.
Take advantage of social media tools like Bufferapp and Hootsuite. These tools will help you achieve your personal branding goals.
Always keep in mind that your idea should be unique. Also share your unique idea with your followers so that they too can take advantage of it.
Use social media with a plan. Don't waste too much time on your social media.
When you jaye to update any social media platform, do not forget to take advantage of hashtags. It makes a good relation by exploring with other minded people.
